MARKETING & COMMERCIALISATION
At Lidea, commercialisation goes beyond simply selling seeds. Our mission is to deliver tailored agricultural solutions that meet the specific needs of every farmer, in every region, through technical support, local expertise, and an adapted multi-crop seed portfolio accroding farmers' needs.
A European Presence with Global Reach
Lidea operates through 16 subsidiaries located across Europe. Our technical and sales teams work directly with farmers, cooperatives, and distribution partners to provide field-level advice and ensure that each solution is adapted to local environmental conditions, regulatory requirements, and market expectations.
Personalised Agronomic Support
Lidea’s approach is built on proximity and trust. By working closely with customers, our experts deliver:
- On-the-ground agronomic advice
- Support for crop selection, rotation planning, and performance optimisation
- Insights tailored to local climates and soils
- Sustainable solutions aligned with societal and environmental goals thanks to forages and cover crops range.
A wide Portfolio – Multi-Crop, Multi-Solution
Lidea offers a diverse seed portfolio with over 60 crop types, enabling farmers to diversify and optimise production. Our multi-crop range includes:
- Maize (Corn)
- Sunflower
- Sorghum
- Rapeseed
- Cereals
- Forages
- Cover crops / Service plants
- Soybean
- Pulses
This allows us to serve multiple production systems and agricultural models – conventional, organic, and agroecological – in a fully customised way.
Global Commercial Presence
Our products and services are now marketed in over 55 countries, spanning five major global regions: Europe, North America, South America, Africa & the Middle East and Asia.
With over 6 million hectares sown worldwide using Lidea seeds, we are a trusted partner for farmers across climates, continents, and crops.
A dedicated export team – composed of agronomic and commercial experts – supports this international expansion, offering flexible models adapted to the local context and partner needs.
Flexible Business Models for Every Market
Lidea offers tailored business models, adaptable to different types of partnerships, distribution channels, and customer profiles. Whether through direct sales for farmers, local distributors, or strategic alliances, our objective is the same: to deliver value-driven, reliable, and sustainable seed solutions.
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