Proximity
Lidea is close to its employees, customers and partners. The historical roots of the two entities composing Lidea ensure that it has the knowledge, empathy and willingness to act to meet the expectations and needs of its ecosystem.
Every day, more than 2,000 Lidea employees work to serve farmers.
Researchers and breeders ensure a flow of innovation in genetics and varieties through a European testing network, to address the technical and territorial characteristics of each plot (organic farming, biostimulants, resistance to different types of stress and optimisation of variety usage).
Technicians and agricultural engineers advise a network of multiplier farmers to increase the economic performance of their farms. In total, nearly 47,000 hectares are planted each year.
For decades, Lidea has relied on a network of international subsidiaries with sales teams in close proximity to customers, to foster exchanges and understand the issues they face, with the aim of offering them personalised support and solutions adapted to their needs all year round.