<p style="margin-left:-7.1pt;text-align:justify;"><strong>Broomrape, or orobanche cumana, is one of the most noxious parasitic plants, threatening sunflower production across Southern Europe and the Black Sea. Damage caused by its presence can result in yield losses of up to 90%. Lidea offers its wide sunflower portfolio and extensive experience to withstand this longstanding pest. &nbsp;</strong></p><figure class="image image_resized image-style-align-center" style="width:50%;"><img src="https://api-com.lidea-seeds.com/uploads/2024/09/or_master_2_.png"></figure><p style="margin-left:-7.1pt;text-align:justify;">Broomrape originates in the Mediterranean region and has existed for more than three million years. It was identified as a threat soon after commercial sunflower cultivation started in 19<sup>th</sup> century Russia. This parasitic weed spread with the expansion of sunflower production from Russia across Eastern Europe and it is now present in the Black Sea region and Southern Europe. More virulent races have evolved over the last thirty years as broomrape rapidly spreads to new areas.</p><p style="margin-left:-7.05pt;text-align:justify;">There are many strategies to manage broomrape infestation including crop rotation, as well as mechanical, biological and chemical control. However, the most effective and sustainable way is breeding to obtain orobanche resistance.</p><p style="margin-left:-7.05pt;text-align:justify;">Lidea, as the third largest sunflower seed company in Europe, with a market share of 13%, takes broomrape risk very seriously. For more than 10&nbsp;years Lidea has been leading breeding programmes in areas with high orobanche infestation across more than 50&nbsp;research locations. This approach enables selection of hybrids with a strong genetic background adapted to local climate conditions.</p><p style="margin-left:-7.05pt;text-align:justify;">To help farmers address the broomrape risk, Lidea launched the OR&nbsp;MASTER<strong>®</strong>&nbsp;solution in&nbsp;2017. Today it has been updated with new resistant sunflower varieties, as more aggressive broomrape races appear.</p><p style="margin-left:-7.05pt;text-align:justify;">Many years of in-depth research and selection has resulted in effective genetic control through the presence of several genes. The resistance of OR&nbsp;MASTER<strong>®</strong> sunflower hybrid to broomrape has been reinforced, with multi-level defence depending on the stage of parasite life cycle.</p><figure class="image"><img src="https://api-com.lidea-seeds.com/uploads/2021/08/or_master_.png"></figure><p style="margin-left:-7.05pt;text-align:justify;">Strengthening sustainable resistance by combining different genetics along with chemical and biological strategies enables Lidea to provide European farmers with personalised solutions adapted to specific local requirements.</p><figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=s_1E92Ov8O0"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/s_1E92Ov8O0" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><p style="margin-left:-7.05pt;text-align:justify;"><br>&nbsp;</p>

OR MASTER ®

<p style="margin-left:0cm;text-align:justify;"><strong>Sunflower downy mildew and its impact</strong></p><p style="margin-left:0cm;text-align:justify;">Sunflower downy mildew is a fungal disease that can majorly impact crops, ranging from a low percentage of affected plants to over 50 percent of a field. It is caused by a fungus called <i>Plasmopara halstedii</i>.&nbsp; Symptoms appear early in the plant’s growth in the form of yellow spots on the upper side of leaves, white spots on the underside of leaves, as well as plant dwarfism and sterility of the head.</p><p style="margin-left:0cm;text-align:justify;"><strong>Genetic research helps to combat sunflower downy mildew</strong></p><p style="margin-left:0cm;text-align:justify;">Breeding can help fight sunflower downy mildew by developing varieties that are resistant to the disease. By identifying genes involved in resistance, breeding can select sunflower varieties that are less susceptible to the disease.</p><p style="text-align:justify;">Under the Mildew Master<strong>®</strong> solution, Lidea brings together sunflower hybrids adapted for cultivation in areas infested by downy mildew.&nbsp;</p><figure class="image image_resized image-style-align-center" style="width:50%;"><img src="https://api-com.lidea-seeds.com/uploads/2024/09/mildewmaster_2_.png"></figure><p style="margin-left:0cm;text-align:justify;"><strong>Chemical seed treatment solutions and their effectiveness in combating sunflower downy mildew</strong></p><p style="margin-left:0cm;text-align:justify;">Chemical seed treatment solutions can be effective in combating sunflower downy mildew. However, experience has shown that they are not 100 per cent efficient: they can be washed away by heavy rains, and downy mildew can develop ways to mutate and bypass these solutions.</p><p style="margin-left:0cm;text-align:justify;"><strong>Alternatives to seed treatments for combating sunflower downy mildew</strong></p><p style="margin-left:0cm;text-align:justify;">There are certainly alternative solutions to seed treatments for fighting sunflower downy mildew, and genetics is one of them. We split our hybrids according to their resistance: we only treat sunflower hybrids requiring additional protection, and we do not apply a fungicide to hybrids with the best genetic constructions. We market the latter under our Mildew Master label.</p><p style="margin-left:0cm;text-align:justify;">However, while genetics help to reinforce the plants’ natural resistance to the disease, contributing to combating the pathogen in the long term, it is best to apply specific farming practices to mitigate the risk. Adopting sustainable agricultural practices such as crop rotation, genetic alternation, and soil management can help prevent the appearance of sunflower downy mildew and other sunflower diseases (e.g., <i>Verticillium</i>, etc.).</p><figure class="image"><img src="https://api-com.lidea-seeds.com/uploads/2024/09/carte_mildew.png"></figure><figure class="media"><div data-oembed-url="https://youtu.be/QL5u2eOyRDE?list=PLkaTUDzh8aceLXTX2QKICzJvbQ4E-9e1r"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/QL5u2eOyRDE" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><p style="text-align:justify;">Mildew Master® presents two segments, ESSENTIAL and PREMIUM, catering to different levels of downy mildew pressure. Each segment offers a tailored defense against varying levels of downy mildew pressure, ensuring your crops thrive with resilience and vigor.</p><p style="text-align:justify;"><strong>For the correct selection and positioning of hybrids, it is necessary to consult our employees and to take into account regional characteristics.</strong></p><p style="text-align:justify;"><strong>Discover Lidea's research and market experts' opinion:&nbsp;</strong></p><figure class="media"><div data-oembed-url="https://youtu.be/mWMgZ4xFVX4"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/mWMgZ4xFVX4" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><figure class="media"><div data-oembed-url="https://youtu.be/ZADn4r3UWtE?list=PLkaTUDzh8aceLXTX2QKICzJvbQ4E-9e1r"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/ZADn4r3UWtE" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure>

Mildew Master®

<p>The new BOOST &amp; GO solution combines four cumulative action modes, operating at different moments to preserve the genetic potential during early stages.</p><p>The<strong>&nbsp;first mode&nbsp;is&nbsp;crop protection</strong>, to help the plant during the germination and emergence stages.</p><p>The&nbsp;<strong>second mode</strong> concerns provision of the<strong>&nbsp;right nutrients</strong>. In BOOST &amp; GO, Lidea has added a combination of essential nutrients for the early stages of sunflower growth to boost emergence.&nbsp;</p><p>The<strong>&nbsp;biostimulant&nbsp;mode</strong> has been added to activate plant metabolism for <strong>early vigour and biomass development</strong>.</p><p>And last but not least, seeds have a very <strong>specific coating</strong>. This new approach ensures that the products are better distributed around the seeds and offers greater security for the user, and guarantees perfect homogeneity.</p><figure class="image image_resized" style="width:76.64%;"><img src="https://api-com.lidea-seeds.com/uploads/2023/10/boostandgo_sunflower_key_visual_cropped_web.jpg"></figure><p style="text-align:justify;"><strong>DISCOVER BOOST &amp; GO FOR OTHER CROPS:&nbsp;</strong></p><p style="text-align:justify;"><a target="_blank" rel="noopener noreferrer" href="https://lidea-seeds.com/solutions/growing-maize/boost-and-go-2">BOOST &amp; GO CORN</a></p><p style="text-align:justify;"><a target="_blank" rel="noopener noreferrer" href="https://lidea-seeds.com/solutions/growing-forages/alfalfa-boost-and-go">BOOST &amp; GO ALFALFA</a>&nbsp;<br>&nbsp;</p>

Sunflower - BOOST & GO

Sunflower solutions

GROWING SUNFLOWER

GROWING CORN

GROWING RAPESEED

GROWING FORAGES

GROWING SORGHUM

<p style="text-align:justify;">Lidea proposes an expertise and a diversity of crops and solutions that meet the performance needs of all farmers.&nbsp;</p><p style="text-align:justify;">With our knowledge, our spirit of innovation, our awareness of the challenges of today and tomorrow, Lidea is opening a new path. Above all, we do it with you and for you.</p><p style="text-align:justify;"><strong>INNOVATIVE SOLUTIONS FOR VARIOUS CROPS&nbsp;</strong><br>&nbsp;</p>

GROWING SUNFLOWER

SEARCH

Cookie

Functional cookies (strictly necessary for the website to work)

Audience measurement

Third-party cookies