Broomrape, or orobanche cumana, is one of the most noxious parasitic plants, threatening sunflower production across Southern Europe and the Black Sea. Damage caused by its presence can result in yield losses of up to 90%. Lidea offers its wide sunflower portfolio and extensive experience to withstand this longstanding pest. &nbsp;Broomrape originates in the Mediterranean region and has existed for more than three million years. It was identified as a threat soon after commercial sunflower cultivation started in 19th century Russia. This parasitic weed spread with the expansion of sunflower production from Russia across Eastern Europe and it is now present in the Black Sea region and Southern Europe. More virulent races have evolved over the last thirty years as broomrape rapidly spreads to new areas.There are many strategies to manage broomrape infestation including crop rotation, as well as mechanical, biological and chemical control. However, the most effective and sustainable way is breeding to obtain orobanche resistance.Lidea, as the third largest sunflower seed company in Europe, with a market share of 13%, takes broomrape risk very seriously. For more than 10&nbsp;years Lidea has been leading breeding programmes in areas with high orobanche infestation across more than 50&nbsp;research locations. This approach enables selection of hybrids with a strong genetic background adapted to local climate conditions.To help farmers address the broomrape risk, Lidea launched the OR&nbsp;MASTER®&nbsp;solution in&nbsp;2017. Today it has been updated with new resistant sunflower varieties, as more aggressive broomrape races appear, and includes two variations: OR&nbsp;MASTER®&nbsp;Premium and OR&nbsp;MASTER®&nbsp;Essential.<figure class="image image_resized" style="width:75%;"><img src="https://api-com.lidea-seeds.com/uploads/2021/08/or_master_es_et_pr.png"></figure>Many years of in-depth research and selection has resulted in effective genetic control through the presence of several genes. The resistance of OR&nbsp;MASTER® sunflower hybrid to broomrape has been reinforced, with multi-level defence depending on the stage of parasite life cycle.<figure class="image"><img src="https://api-com.lidea-seeds.com/uploads/2021/08/or_master_.png"></figure>Strengthening sustainable resistance by combining different genetics along with chemical and biological strategies enables Lidea to provide European farmers with personalised solutions adapted to specific local requirements.<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=s_1E92Ov8O0"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/s_1E92Ov8O0" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" allow="autoplay; encrypted-media" allowfullscreen="" frameborder="0"></iframe></div></div></figure> &nbsp;

OR MASTER ®

Under the Mildew Master® label, Lidea brings together sunflower hybrids adapted for cultivation in areas infested by downy mildew. There are two options to choose from, according to the field infestation level.<figure class="image image_resized image-style-block-align-left" style="width:24.1%;"><img src="https://api-com.lidea-seeds.com/uploads/2021/08/md_master_e.jpg"></figure>We recommend Mildew Master® Essential in the majority of situations with downy mildew attacks. This level preserves field performance potential except in zones with aggressive downy mildew races.&nbsp;<figure class="image image_resized image-style-block-align-left" style="width:24.46%;"><img src="https://api-com.lidea-seeds.com/uploads/2021/08/md_premium.jpg"></figure>We recommend Mildew Master® Premium in situations with high downy mildew pressure and/or the presence of aggressive races.For the correct selection and positioning of hybrids, it is necessary to consult &nbsp;our employees and to take into account regional characteristics.

Mildew Master®

The new BOOST &amp; GO solution combines four cumulative action modes, operating at different moments to preserve the genetic potential during early stages.The&nbsp;first mode&nbsp;is&nbsp;crop protection, to help the plant during the germination and emergence stages.The&nbsp;second mode concerns provision of the&nbsp;right nutrients. In BOOST &amp; GO, Lidea has added a combination of essential nutrients for the early stages of sunflower growth to boost emergence.&nbsp;The&nbsp;biostimulant&nbsp;mode has been added to activate plant metabolism for early vigour and biomass development.And last but not least, seeds have a very specific coating. This new approach ensures that the products are better distributed around the seeds and offers greater security for the user, and guarantees perfect homogeneity.<img class="image_resized" style="width:75%;" src="https://api-com.lidea-seeds.com/uploads/2021/10/capture_boost_and_go_tournesol2.jpg">DISCOVER BOOST &amp; GO FOR OTHER CROPS:&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://lidea-seeds.com/solutions/growing-maize/boost-and-go-2">BOOST &amp; GO CORN</a><a target="_blank" rel="noopener noreferrer" href="https://lidea-seeds.com/solutions/growing-forages/alfalfa-boost-and-go">BOOST &amp; GO ALFALFA</a>&nbsp; &nbsp;

Sunflower - BOOST & GO

Sunflower solutions

GROWING SUNFLOWER

GROWING CORN

GROWING RAPESEED

GROWING FORAGES

Lidea proposes an expertise and a diversity of crops and solutions that meet the performance needs of all farmers.&nbsp;With our knowledge, our spirit of innovation, our awareness of the challenges of today and tomorrow, Lidea is opening a new path. Above all, we do it with you and for you.INNOVATIVE SOLUTIONS FOR VARIOUS CROPS&nbsp; &nbsp;

GROWING SUNFLOWER

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